Top 5 Beauty Retail Apps in Portugal Q4 2022: Unified Platform Performance

The final quarter of 2022 showcased diverse trends for the top 5 beauty retail apps in Portugal on a unified platform. Below, we delve into the performance of each app based on weekly downloads, revenue, and active users.

Sephora - Maquilhagem e Perfum experienced fluctuating weekly downloads, starting at 2.4K in late September and peaking at 6.3K during the week of November 21. The app's active users also showed a similar pattern, beginning with 2.2K and reaching a high of 4.2K in the same week. Despite these fluctuations, the app did not generate any revenue during this period.

LOOKFANTASTIC: Beauty & Makeup saw a gradual decline in downloads, dropping from 1.2K in late September to 245 by mid-December. Active users also decreased from 14.9K to 8.6K over the quarter. Like Sephora, LOOKFANTASTIC did not record any revenue.

Douglas – Perfumes e Cosmética maintained relatively stable download numbers throughout the quarter, starting at 301 and ending at 489 by the end of December. The app did not report any active user data or revenue.

BEAUTY BAY had minimal downloads, peaking at 86 in early November and hitting a low of 6 in early December. Active users saw a slight increase from 318 to 410 by early November, followed by a decline to 313 by the end of December. The app did not generate any revenue during this period.

Perfumerías DRUNI recorded modest download numbers, starting at 24 and peaking at 59 in early December. Active users showed a steady increase from 82 to 181 by early December, maintaining around 155 by the end of the month. Like the other apps, Perfumerías DRUNI did not report any revenue.

For more detailed insights and data, visit Sensor Tower.